Surprise tests, math homework, brushing
teeth, early bedtime deadlines are some of the biggest, albeit
sometimes dramatized, villains in every child’s life. In a truly
cartoony and entertaining style, Cartoon Network’s School Contact
Program (SCP) – Kris ka Magic Mantra,will try and help tackle all
these childhood problems in classrooms across the country.

Kris, student-superhero of Cartoon Network’s popular series Roll No.
21, not only tackles homework and bullies but also villains disguised
as teachers in a fun and hilarious manner. Deriving inspiration from
the series, Kris ka Magic Mantra SCP addresses real life villains such
as preparation for exams, exercising, etc. that children
considercumbersome and mundane. The program is meant to instruct via
fun games, trivia and activities slotted into an hour-long session. A
jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball
to explain the ill-effects of bacteria on teeth are just some of
Kris’s magical tips a.k.a. mantras.

In Ludhiana, Cartoon Network will cover approximately 30 schools and
engage over 20 thousand students between August to September 2014. To
add to the excitement, superhero Kris made a surprise visit at Ryan
International School today and entertained kids with a special
performance. Children were thrilled to see their favourite toon star
and were eager to learn quick fixes from Kris himself.

That’s not all! For kids across the country, Cartoon Network will be
conducting an exciting on-air contest based on the theme of the SCP.
In order to participate in the Kris ka Magic Mantra contest, kids need
to create a new and devious villain and send their entries on
www.cartoonnetworkindia.com. The winning entry/villain will be
animated and featured in the series Roll No. 21 opposite Kris. For
more details, watch Roll No. 21 every Monday-Friday at 1:00 PM.

The Cartoon Network SCP will reach out to over 5 lakh students in
approximately 500 schools across 10 cities. The list of cities include
Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata,
Pune and Ahmedabad. Having started in the first week of August, the
SCP will conclude mid-September.

Speaking about this initiative, Krishna Desai, Executive Director &
Network Head - Kids, South Asia, Turner International India Pvt. Ltd.
said, “School contact programsare one of Cartoon Network’s most
successful initiatives that get bigger and more innovative every year.
Through Kris ka Magic Mantra, we aim to not only strengthen our
connect with kids but also help them solve daily childhoodproblems in
a highly entertaining manner.”
Cartoon Network’s Kris ka Magic Mantra is powered by Cream fills
Alpenliebe with associate sponsors Dabur Red Paste, Ranbaxy Chericof,
Dabur Real Fruit Juice, Hajmola Chuzkara, Hero Cycles, Funskool,
Scoopies, Doms and Crizal Junior UV.

ABOUT CARTOON NETWORK INDIA
Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS)
Cartoon Network is the leading kids’ entertainment channel in India.
Drawing from the world’s largest cartoon library of Warner Bros., MGM
and Hanna-Barbera titles, the Network also showcases original series
including the Ben 10 franchise, Adventure Time, The Amazing World of
Gumballand Roll No. 21. Cartoon Network is currently available in
English, Hindi, Tamil and Telugu languages. Recognized as the resident
kids’ expert with a 360-degree presence through successful on-air and
online presence, ground-events, promotional licensing, product
licensing, publishing and DVDs. Cartoon Network is also a two-time
winner of Superbrands India in the Satellite Channel – Children
category.

www.cartoonnetworkindia.com is India’s leading destination for kids’
online entertainment attracting close to 2 million page views. Kids
can find the largest selection of cartoon character based games, video
on demand, and a community site featuring personalized avatars and
message boards. (*Source: Omniture Site Catalyst, April 2014).

ABOUT TURNER INTERNATIONAL INDIA PVT.LTD.

A division of Time Warner, Turner International India Pvt. Ltd. is the
arm of Turner Broadcasting System, Inc. that creates and manages the
sales, distribution, marketing of Turner's news and entertainment
brands in India and South Asia region including CNN International,
Cartoon Network, POGO and WB. The company also manages advertising
sales and distribution for HBO and distribution for HBO Defined and
HBO Hits in India.