Sprite Till I
Die’is an opportunity for every youngster who loves challenges, to
find their space under the sun.This special digital platform by Sprite
allows consumers to send in online entries across dance, music and art
genres,and urges them to think out of the box and tackle the
challenges, no matter how tricky, with the trademark Sprite ingenuity.
‘Sprite Till I Die’ unfurled its graffiti initiative in Chandigarh
today, with contestants paying an ode to the city and revamping a
dried pool at the student center in the Panjab University
Speaking about the initiative Debabrata Mukherjee, VP Marketing and
Commercial, Coca-Cola India & SWA, said, “Seen as a quirky youth brand
that does not shy away from taking up new challenges, Sprite brings
alive the spirit of an ingenious ecosystem that our young consumers
love to thrive in. Revamping a popular landmark in the city in a
creative free-spirited fashion as these highly talented youngsters
have done is demonstrative of the spontaneity and lively spirit of the
brand and the core inspiration driving Sprite Till I die.”
The event saw contestants from Chandigrah & Punjab a giving the dried
up pool a new lease of life with art work depicting the spirit of the
city .The contestants from Chandigarh were among hundreds of entries
for the Graffiti section of the contest andwere handpicked by renowned
graffiti artiste Daku. The team of 6 worked on an original creative
and cited the strength of expression as their core inspiration.
Speaking about the initiative, Daku, India’s leading graffiti artist,
said, “Graffiti is an important art form that allows artistes to
express themselves and is somewhat a reflection of the society. This
is an art form which is evolving and deserves a mainstream platform
for the sake of hundreds of budding artists. I would like to
congratulate Sprite for bringing us a platform such as Sprite Till I
Die that recognizes and nurtures the art of graffiti in an inspiring
and prestigious manner. Being associated with the platform, I have
seen some remarkable talent and I hope this is the beginning of a long
successful journey for these graffiti artists.”
Sprite Till I Die - 2
Sprite Till I Die is a platform for every youngster who loves to take
up challenges. If you can face any situation with Sprite clarity, then
this is where you belong!
There are three categories for participation-Sprite Beats / Music: If
we take away your Instruments Will Your Music Still beCool? Sprite
Steps / Dance: If we take away your Stage Will Your Dance Still be
Cool? Sprite Art / Graffiti: If we take away your Canvas Will Your Art
be As Cool?
Sprite Till I Die – 2- Graffiti
1. Call for entries happened through Facebook, on our website
www.spritetilliDie .com
2. More than 100 Entries pan India which were sent to Daku for selection.
3. A total of 6 teams of maximum 7 participants each was made.
4. Contestants from Kolkata- Shounak Sanyal, Rajarshi Sarker ,
Justin Rozario, Raajil Bargi, Remille Bargi, Rohit Chowdhury
How to Participate?
1. Log on to our website www.spritetilliDie .com
2. Select your category: Sprite Beats / Sprite Steps/Sprite Art.
3. Sprite Art ( Graffiti) –
a. Artist upload their work in form of Jpegs or PDFs on
www.spritetilliDie .com
b. The Sprite Art Judge ‘Daku’ will form teams of a maximum 7
people from the entries that have been uploaded on the website.
c. A total of 10 Teams will be formed.
d. Each team will be given a space on which they will have to work
together and create graffiti.
Judges:-
Sprite Beats: Music: Salim Sulaiman Sprite Steps : Dance :Terrance
Lewis Sprite Art : Graffiti DAKU.
Sprite Quotient - Daily Winners
There will be Daily Winners called “Sprite Quotient of the Day “basis
the maximum number of views in a period of 72 hrs since the video was
uploaded. Gratification includes Fastrack GooDies.
The Big Sprite Quotient – Big Winners
Judges will nominate 5 Videos from each Category which will go up for
Public Voting. Winners of Sprite Till I Die will Guest Star at Mood
Indigo, Asia’s Biggest College Festival, Feature on TV and a Hamper.