When it comes to digital and marketing innovations for films, Red Chillies Entertainments Pvt Ltd has always been at the top of the game.
They have proved it yet again with their trailer launch of Farah Khan directed film ‘Happy New Year’. They not just involved fans in the launch of the trailer that took place in Mumbai on 14th August, but also opened up many new platforms for the fans to view the trailer as the launch happened. This was the first time that newer platforms on digital medium were opened for the trailer keeping the user preference in mind.
Red Chillies used all possible Digital Platforms - Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer.