Bollywood diva Madhuri Dixit is now the UNICEF celebrity advocate for child rights.

The actress has been supporting UNICEF in the area of child rights over the last one year. She has done some key public service announcements for child protection, including messages on prevention of child labour and child trafficking. These have been used widely as inter-personal communication materials for communities across India. 

Madhuri has spent time in understanding the various proportions of the CRC (Convention on the Rights of the Child) and is a firm believer that every right - survival, development, protection and participation - of every child should be realized with equity. 

UNICEF has collaborated with world renowned personalities from sports, music, movies and the performing arts. As a supporter, Madhuri has joined a distinguished list of well-known and respected personalities, who serve on behalf of the world's children. As a UNICEF supporter, she has brought enormous credibility and energy to the important task of communicating to the broad public about the importance of child rights and on the vision and values which guide UNICEF's work for children. 

Through her work with UNICEF, Madhuri will reiterate that every stage in the life cycle of every child is critical and needs extreme attention. Over the years Madhuri has garnered appeal not just an entertainer but as a genuine humanitarian. Through her art she has stood for key issues impacting the lives of women. 

In the coming years, UNICEF will work closely with Madhuri Dixit to visit UNICEF-supported programmes across the country, advocating on behalf of UNICEF, meeting with high level government officials and seeking their participation in fundraising and advocacy events. 

The first field trip is to the state of Madhya Pradesh on June 26th followed by a number of other events related to child rights. Both UNICEF and Madhuri Dixit are committed to improving the lives of women and children in India.