Keratin infused hair appliances which will certainly make your locks softer than before are now in India.

Keratin is a fibrous protein which forms the main component of tresses. Products that are rich in the protein further help to make hair soft and silky.

Launched by Philips India, the new KeraShine range consists of multi-styling brush -GlamStyler, a hair straightener and a hair dryer.

"In India, healthy, shiny and soft hair is considered the epitome of a woman's beauty. Philips' new KeraShine range not only gives women the freedom to style their hair fearlessly every day, it also protects their hair against pollution, keeping them soft and safe," ADA Ratnam, President, Consumer Lifestyle, Philips India, said in a statement.