London, Oct 4

British band One Direction's fragrance - Our Moment - has become the fastest selling perfume here.

The band, which comprises of Zayn Malik, Harry Styles, Louis Tomlinson, Liam Payne and Niall Horan, launched their range of perfumes earlier this year. 

The perfume is marketed by retail company The Perfume Shop. It has sold the perfume more than any other scents this year in Britain, reports femalefirst.co.uk.

"The success of Our Moment is something One Direction are very proud of. The incredible level of sales we've seen so far of Our Moment and the overwhelming feedback given by fans is a reflection of the band's involvement in every stage of its creation and their desire to make a personal and unique product for their fans," said Faye Langworthy of One Direction's management firm.

By:IANS