India

Are India's classified ads gender biased?

January 22, 2015 02:12 PM

If you're ever scouring job ads online or in a newspaper, how often have you seen one like the ad below for an IT company in Delhi:"Receptionist-cum-office administration (female only)"?

Chances are, a lot. And one enterprising little study even took it upon itself to quantify that figure. Looking at a small sample of around 950 classified ads in a leading Indian daily, the study by Rahul Anand from the NGO TheBetterIndia, found that women were preferred in 146 or around 15% of the ads. And the offenders? The usual suspects such as ads for receptionists, call centre workers and salespeople.

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