Amazon's Jeff Bezos refers to any talk of competition, including that of Flipkart's heightened sales pitch coinciding with his India visit, as "a bunch of noise".

The chief executive of the e-commerce giant is making his second visit to India - the first since Amazon entered this market.

Relaxed in a blue shirt, sleeves rolled up, minus a jacket or a tie, Bezos (50) tells Itika Sharma Punit andNivedita Mookerji ofBusiness Standard he did not notice any Flipkart billboard.

He prefers to stay heads-down and not pay attention to distractions, he says, and repeats it when asked if he ever thought the Flipkart founders, who had begun at Amazon, could compete with him one day.

With his characteristic laugh - something that would stay on his face through the interview - Bezos, who had started Amazon from a garage in 1994, says doing business is not easy anywhere in the world but he has not faced any major obstacle. This is even as e-commerce firms like his own are facing tax-related hurdles in India.

src:sify.com