At a time when Apple has moved towards larger screen iPhones, its South Korean rival Samsung decides to do the opposite.

Stepping back from its usual practice of increasing the screen size every time it launches its flagship Galaxy smartphones, Samsung on Saturday unveiled a 4.7 inch screen Galaxy Alpha in India.Not just this. Unlike its earlier flagship Galaxy smartphones, Samsung has kept the price at Rs 39,990.  

Also, the emphasis this time is on design that actually reflects Apple’s core.The new Samsung device will be available in market during the first week of October, about a month before India’s biggest festival Diwali.  Samsung’s Galaxy Alpha is nowhere close to Galaxy S5 that the company hasd launched last year.