Business

A napkin sketch, $2-bn and Amazon's grand plans

August 13, 2014 08:12 PM

Global strategy 

A week after Amazon's surprise announcement that it would invest $2 billion in India, the American e-commerce major's country head, Amit Agarwal, told Business Standard that the company's business strategy - whether it was in Seattle, Bangalore or Mumbai - worked around a napkin sketch drawn by founder Jeff Bezos 15 years ago. 

It is perhaps that flywheel drawn by Bezos, showing the path to growth and low prices, that is arming Amazon to take on Flipkart in an all-out e-commerce war in the country. 

The battle gained more prominence recently, especially as Amazon decided to make its India war-chest known - and a rare public statement of its financials in a non-listed market - within 24 hours of Flipkart raising a stunning $1 billion. 


src:sify.com

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