Sending SMS alerts can help boost the rate of vaccination among low-income groups in developing countries like India.
A new research has shown that sending text messages to a particular population of pregnant women resulted in a surge in influenza vaccination.
“Vaccination during pregnancy helps protect newborns. We strongly recommend that women receive influenza vaccination during pregnancy and SMSing them during pregnancy brought favourable results,” said Melissa Stockwell, assistant professor at the Mailman School of Public Health in Columbia University, New York.
Researchers evaluated the impact of text messaging reminders for influenza vaccine in a low-income obstetric population, said the study published in the "American Journal of Public Health".
By:IANS