Milk and dairy products brand Mother Dairy has added 'gulab jamuns' prepared with 'khoya' and 'desi ghee' to its traditional sweets range for the Diwali season.

The brand entered the business vertical of traditional sweets with milk cake last year. In addition to these two sweets, it also offers assorted sweets like 'doda barfi', 'kaju katli' and 'kaju pista' roll.

“Our sweets were well accepted for purity, taste and quality and so this Diwali we are launching gulab jamuns made of real khoya and prepared in desi ghee. Currently, our sweets range is available in northern markets but in future, we look forward to adding more variants and extending to new geographies,” Subhashis Basu, Business Head, Dairy Products, Mother Dairy Fruit and Vegetable Pvt. Ltd., said in a statement.

The price for one kg gulab jamun is Rs.190.